Marketing Principles and Strategic Marketing Planning

Today’s marketplace is fast changing hence it is imperative that all marketing and sales staff and their internal customers understand and apply marketing concepts and tools to their respective functions so as to achieve the level of success required of them and for the company in today’s competitive marketplace. Strategic marketing planning is a refreshing approach to the subject of marketing and strategy. It identifies the key factors that dictate the direction of an organization moving forward and it is a process that an organization’s management uses to set direction and articulate their vision with the help of external facilitation. This program is about enabling participants to understand marketing and apply the marketing concepts to strategically plan marketing.