Strategic Planning and Management is a practical approach to the subject of strategy. It identifies the key factors that dictate the direction of an organization and it is a process that an organization’s management uses to set direction and articulate their vision. It’s a process that extracts from the minds of people who run the business their best thinking about what is happening in the business, what is happening outside the environment and what should be the position of the business in view of highly qualitative variables [opinions, judgment and even feelings] – not the quantitative ones. Strategic planning and management produces a unique direction, a profile of what an organization wants to become which then helps managers make vital choices. This 2-day program is designed to apply the ‘strategic’ process to put the company in a position of competitive advantage and prosperity within a changing environment.